WCS Brand Standards

For generations, Westside Community Schools has proven itself as an educational leader and as a district of "firsts." We have a 75-year history of innovation and forward thinking academics. Since the district is landlocked, we place a higher emphasis on the importance of community engagement and working collaboratively to support all students. WCS is uniquely positioned to reinvest in its district, providing more opportunities for modern renovations and technological advancements. There is an unwavering dedication to excellence and meeting the needs of every student, no matter what their career path may be. When you combine these strengths with quality leadership and vision, Westside Community Schools is poised for success for many years to come. 

It is important that those who work with the brand have a shared understanding of the visual elements. To that end, the specifications outlined in this guide should be followed rigorously in order to ensure our visual branding creates a positive, professional, and lasting impression in the minds of those who view them. 

A brand is not a logo or a tagline. It's how community members, families, employees, and the general public perceive us and the services we provide. It's what they think and feel when they hear our name. Westside Community Schools is a brand that embodies the characteristics of Community, Innovation, and Excellence. We've built a reputation for reinvesting in our school system as opposed to expanding. There is a long tradition of forward-thinking, inclusivity, technological integration, and thought leadership. There is also a unique and overwhelming sense of pride in the way the district talks about itself, both in regard to its current state and its storied history. The visual elements of the WCS brand were designed to convey and reinforce those qualities and position us for the future. Therefore, they need to be consistent in look and voice in every communication. 

We have provided links to download our district brand standards and most used logos to help with brand consistency.